When Hulu needed a campaign to launch their new Live TV offering, they called the fine folks at Known. Then Known called me. As DK Metcalf came aboard, I stepped back and asked myself, “What if there were an acting school for athletes recently cast in Hulu commercials?” The idea sprouted quickly, then grew into a 360° campaign, then blossomed into a Clio award. Bravo, Charlie and DK.
