commercials

the creative behind your creative

Golf Now.com needed a Super Bowl spot. They were giving away free golf for life and wanted to make a splash during the biggest media event of the year. It was a simple, concise brief that offered a wide berth for creativity. I thought anyone who won free golf must be one “Lucky Chuck”. The idea came in a flash; the characters and visual gags hit fast, and when I pitched the boss struggling to remember “leprechaun,” I giggled so much I could barely get through the script. It’s rare that an idea makes it from the notepad to the screen unscathed. I’m awfully proud of this one.

Bill Shatner keeps an office on Ventura Boulevard. We met early in the process because he’s a big fan of Pedego bikes and wanted to talk creative. I pitched some ideas, showed him some scripts, and we brainstormed a little. Then, I directed the campaign on the Universal backlot. Pedego needed a campaign that would stand out, “go viral,” and, most of all, show how fun the bikes are. Thanks to Mr. Shatner, they got it. They were a fantastic client, and we had a blast on set shooting with a gospel choir and staging a low-speed police chase, all on electric bikes. Check out all the spots. They’re a hoot.

I’m fascinated by the way music can shape our identities. When the startup Weespin called to talk about creating their brand and developing content, I jumped at the opportunity. Music awakens everything that makes us human, so I explored that idea by developing an animated film here and a longer narrative film on my content page celebrating the exquisite agony of creating a mixtape for someone special.

I’ve worked across a wide range of categories. When Skyworks needed to position their VTOL military aircraft in a crowded landscape, I dusted off the top-secret keyboard and got to work developing the positioning, and messaging. Then I partnered with Framework on some fantastic animation. The top military brass dig it, and now you can watch it without a security clearance.

We are Royale is a razor-sharp agency. When they had an idea that called out sucky free trials, they called me to develop a campaign for FFXIV that dialed up the humor while respecting the world and the characters. This was a fun one.

I love a good anthem and wrote this one for the Super Bowl before my third cup of coffee. I wanted to celebrate our achievements as Americans and distill the essence of our democracy as we prepared to head to the polls. Did I sneak a special cameo in the final cut? You’ll have to watch and find out.

“In this land of plenty, there are kids who don’t know where they’ll get their next meal.” It was an honor to work with No Kid Hungry creating the messaging and developing this campaign. Bringing it to life with Jeff Bridges was an honor. I still feel good about this one.

Kenan Thompson really got into the Miles Mouvay character. I probably wrote a dozen of these spots for Fandango and Known, each hitting specific brand benefits. The challenge for me was to keep it fresh, on brand, and under time. The challenge for Kenan was to keep it fun. He sure did.

I developed, wrote, and directed the MovieTickets.com trailers for years. After I earned their trust on the first one, they’d let me write whatever I wanted as long as I delivered the sales bits in a fun way. I did super heroes, heists, dates, parkour stunts, and at least two car chases. Oh, and this one with the pet chimp. Fun fact: The chimp got loose on set. I have a story.

History’s viewers feel a special connection with the series they love. I wanted to honor that emotion while developing the campaign for their streaming platform. Vikings was huge, and I thought that contrasting the Vikings’ barbarism with a break room made for a memorable vignette. Plus, y’know, axes.

When Acura wanted to launch the new TLX A-Spec, I thought its combination of performance and design brought a sense of excitement to everyday driving. I called it “Life in Sport Mode” and the idea resonated like a turbocharged V6.

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